TikTok Analytics - Stats

Every 24 hours at midnight PST
TikTok updates view and like statistics every 24 hours at midnight PST. After the initial seven-day window, these numbers begin updating continuously, ensuring you always see the most up-to-date stats.

TikTok updates its analytics data, including views and likes, on a daily basis. These updates typically occur at midnight Coordinated Universal Time (UTC), which corresponds to 7:00 PM Central Daylight Time (CDT) in Dallas. Therefore, you can expect your analytics to refresh around 7:00 PM local time each day .

While the core metrics such as views, likes, comments, and shares are updated daily, some additional data points might experience slight delays. This means you might notice minor fluctuations in the initial hours after the refresh as the system finalizes calculations for all engagements .

It's also worth noting that TikTok analytics operate on UTC, so when analyzing trends and spikes in your content, consider the time zone differences to accurately interpret the data .

If you observe discrepancies between your analytics and notifications (for instance, differing share counts), this is a known issue among users. Such inconsistencies are often due to delays in data synchronization or how certain interactions, like reposts, are categorized .

To access your TikTok analytics, ensure you have a Creator or Business account. You can view your analytics by navigating to your profile, tapping the three dots, selecting 'Creator Tools,' and then choosing 'Analytics.' Alternatively, you can access them directly via the TikTok Analytics page

If you have any further questions or need assistance interpreting your analytics data, feel free to ask!